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When ink (black or coloured) is printed on shiny, metallic silver or gold foil it’s slightly translucent and therefore adopts the metallic nature of the foil.
Alternatively, to print, for example, metallic gold lettering, and have it appear against a non metallic background, (let’s say white), we simply use white opaque ink to blot out the metallic areas that are not required, leaving the lettering to appear as gold against a non metallic white background.